CATTLEMAN'S CHOICE: CHOICE GENETICS.... BRP: Custom Genetics for both CHOICES! To produce calving ease, high performance cattle with exceptional carcass quality for the retained ownership producer. Beef Resources Partnership was created to provide the progressive cow/calf producer a source of genetics to complement the high carcass quality of their angus based cow herd. To provide the benefits of heterostios without lowering the marbling and percent choice carcass quality. Improved performance, quieter disposition, great mothers with balanced udders, moderate size, and carcass quality to match any marketing program. Black baldy replacement heifers and baldy feeder calves were the standard of the industry when 90% plus of the fed cattle in the US were choice or better. Today the consumer is demanding a higher standard of quality product. Every breed is trying to improve the marbling genetics in their cattle. The Hereford breed has always had the genetics to grade high percentage choice or better. The breed has not emphasized this trait, for the sake of competing with the continental breeds, over the last 20 years. Beef Resources Partnership has selected the genetics that combine the positive traits the breed has been working on the last two decades with the great carcass traits that are the heritage of the Hereford breed. |